SARASOTA, Fla., Apr. 26, 2000 - HandySource.com, a new e-commerce business-to-business bid and purchase portal for the multi-housing industry, has retained Clarke Advertising & Public Relations for its advertising, public relations and promotion. HandySource.com offers a valuable asset management service for its target audience. In partnership with HandySource, we will develop the marketing communications that will break through the clutter and drive potential customers to their site. It's no secret that the competition for attention on the Internet is rough and getting rougher, said Tim Clarke, president of the agency.

HandySource.com needed a technologically savvy ad agency to help take us to a new level, said John Lie-Nielsen, CEO, HandySource.com. We're confident that Clarke has both the capability and experience to help us accomplish that.

HandySource.com of Bradenton, Fla., is an e-commerce, centralized purchasing control tool for owners and managers of multi-family housing units such as apartment buildings, government housing, condominiums, and university housing. It is a sister company of HandyTrac Systems, which has offices in Atlanta, Ga., and Bradenton. HandyTrac's flagship products include HandyTrac Key Control, a state-of-the-art, computerized system for safeguarding and tracking keys; and StarService, a work order program for Windows marketed through GEAC/AMSI.

Clarke Advertising & Public Relations, founded 13 years ago, specializes in brand-building strategies. Billings in 1999 were $13 million. Clarke is constructing a new 8000-square-foot headquarters building in downtown Sarasota. Clarke's Web site is www.clarkeadvertising.com

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HandyTrac Key Control is a registered trademark of HandyTrac Systems; StarService is a trademark of HandyTrac Systems.